InternationalEvent Management& MarketingStudies
Pearson BTEC International Level 3Dept. of Management, Saegis Campus
Awarded by Pearson, the UK's largest awarding body, with 630 guided learning hours combining events expertise with international marketing mastery.
0 Yr
Duration
0
GLH
0
Units
0
Semesters
Awarded By
Pearson
Offered At
Saegis Campus
Industry Partner
Event Management Association
Why Follow This Course?
The Pearson BTEC International Level 3 Specialist Diploma is specifically intended for those who wish to pursue a specialist vocational course in events and marketing with an international focus, or for individuals already in the workforce seeking career development opportunities.
Covering 630 Guided Learning Hours (GLH), students gain specialist knowledge and practical skills to manage events and marketing strategies across any sector, emphasizing international engagement.
Duration
01 Year
Credits / GLH
630 Hours
Study Mode
Hybrid
Lecturing
Weekdays & Saturdays
Qualification
Pearson BTEC International Level 3 Specialist Diploma
International Event Management and Marketing Studies
Why Choose the Event Management
Association
The Event Management Association of Sri Lanka (EMA) is the leading professional body dedicated to nurturing professionalism, protecting the event management industry, and promoting structured learning nationwide.
EMA is the official industry partner for this Pearson BTEC programme at Saegis Campus, connecting learners directly to real-world events, mentors, and industry practices.
Leading Professional Body
EMA is Sri Lanka's premier professional association dedicated to nurturing professionalism and protecting the event management industry.
Real-World Exposure
Students gain direct exposure to real events, professional mentors, and current industry practices through EMA's extensive network.
Professional Mentorship
Connect with seasoned industry leaders who guide students through the nuances of event management, marketing, and entrepreneurship.
Career Readiness
EMA's ecosystem enhances practical experience and positions graduates for success in Sri Lanka's thriving events and marketing industry.
Structured Learning
EMA promotes structured skills development, ensuring every student graduates with industry-relevant, job-ready competencies.
Industry Network
Tap into EMA's broad network of companies, agencies, and professionals across the full spectrum of Sri Lanka's events industry.
Entry Qualifications
G.C.E. Ordinary Level (O/L)
G.C.E. O/L pass with a minimum grade C in English and sufficient English language proficiency to participate effectively.
Who Should Apply?
Career Opportunities
An ideal stepping stone for career progression in events management or event marketing, preparing learners for employment or further study.
Course Content
Three semesters covering 630 Guided Learning Hours across nine specialist units.
| Semester | Unit | Level | GLH |
|---|---|---|---|
| Semester I | Understanding Health, Safety and Security at Event Sites | L4 | 60 H |
| Team Building in Business | L3 | 60 H | |
| Influencer Marketing | L3 | 60 H | |
| Digital Marketing | L3 | 60 H | |
| Semester II | Creative Promotion | L3 | 60 H |
| Pitching for a New Business | L3 | 60 H | |
| Business Ethics | L3 | 60 H | |
| Semester III | Managing an Event | L3 | 90 H |
| Marketing an Event | L3 | 120 H | |
| Total Guided Learning Hours | 630 H | ||
Semester I
Understanding Health, Safety and Security at Event Sites
Team Building in Business
Influencer Marketing
Digital Marketing
Semester II
Creative Promotion
Pitching for a New Business
Business Ethics
Semester III
Managing an Event
Marketing an Event
9
Total Units
630
Total GLH
3
Semesters
1 Yr
Duration
EMA Academic Panel
Learn from Sri Lanka's foremost event management and marketing professionals, industry leaders who bring decades of real-world experience directly into the classroom.
Vibes Productions (Pvt.) Ltd. | Vibes Events (Pvt.) Ltd.
Mr. Azmath Jhan
Director
Vibes Productions (Pvt.) Ltd. | Vibes Events (Pvt.) Ltd.
BNS Production Group | Showtown Entertainment
Mr. Bathiya Jayakody
Managing Partner
BNS Production Group | Showtown Entertainment
Founder of multiple events & media companies
Mr. Gayan Attanayake
Event Consultant, Director & Producer
Founder of multiple events & media companies
Hemant Dadlani Pvt. Ltd.
Mr. Hemant Dadlani
CEO
Hemant Dadlani Pvt. Ltd.
KAIROSbyJanice
Ms. Janice Hakel-Ranasinghe
Founder & CEO
KAIROSbyJanice
Nisal Cee Private Limited
Mr. Nisal Caldera
Founder & Managing Director
Nisal Cee Private Limited
Promowatch (Pvt) Limited
Mr. Nishan Wasalathanthri
Managing Director
Promowatch (Pvt) Limited
TIIKM Group of Companies
Mr. Oshadee Withanawasam
Chairman, Co-founder & CEO
TIIKM Group of Companies
Event Productions (Pvt) Ltd.
Mr. Rayush Wijeyaratne
Managing Director & Show Director
Event Productions (Pvt) Ltd.
Event Productions | RoshanW Event Consultancy
Mr. Roshan Wijeyaratne
Event Management Consultant & Lecturer
Event Productions | RoshanW Event Consultancy
360 Productions Group (Pvt) Ltd.
Dr. Saminda Wathawanavithanage
Managing & Creative Director
360 Productions Group (Pvt) Ltd.
Hemas Consumer Brands, Sri Lanka
Mr. Sathya Premarathne
Senior Manager, Marketing Services
Hemas Consumer Brands, Sri Lanka
Ascend Collective (Pvt) Ltd
Ms. Thyagi Swaris
Founder & Managing Director
Ascend Collective (Pvt) Ltd
Eventz N Trendz
Mr. Uzmaan Ghouse
Owner & Director
Eventz N Trendz
Unilever Sri Lanka
Mr. Chaminda Samarakoon
Head of Media and Activations
Unilever Sri Lanka
Ants Work (Pvt) Ltd. | Event Management Association
Mr. Saliya Weerasekara
Director / President
Ants Work (Pvt) Ltd. | Event Management Association
Internal Academic Panel
Our dedicated Saegis Campus academic team brings expertise across marketing, management, tourism, human resources, and finance for a well-rounded educational experience.
Prof. Rangana Shalika
Professor
Tourism and MarketingMs. Yamuna Fernando
Dean / Senior Lecturer
Human ResourceMs. Gayani Arumapperuma
Senior Lecturer
Human ResourceMr. Dinul Gallage
Lecturer
MarketingMr. Selvananthan Gopikrishna
Head / Senior Lecturer
Economics and ManagementMr. Keshawa Perera
Senior Lecturer
Economics and ManagementMr. Avishka Caldera
Lecturer
Human ResourceMs. Nethmini Sandalekha
Lecturer
MarketingMs. Nethmi Umaya
Lecturer
TourismMr. Danushka Weerasinghe
Senior Lecturer II
Accounting & FinanceMs. Kaumini Hasanga
Assistant Lecturer
TourismInternships & Practical Training
Students gain hands-on experience through structured internships and practical training with Sri Lanka's leading event management, production, and marketing companies.
Pearson
Global Education Leader
Pearson is a global leader in education dedicated to helping learners of all ages make progress in their lives through learning. As the UK's largest awarding body, Pearson offers internationally recognized qualifications such as Edexcel academic awards and BTEC vocational qualifications. With a legacy spanning over a century, Pearson ensures quality, innovation, and global relevance in all its programmes, trusted by universities, employers, and governments worldwide.
Saegis Campus
Vibrant University Campus
Saegis Campus is a vibrant university acclaimed for excellence with industries passionately seeking Saegis graduates. The aim of Saegis Campus is to produce the latest breed of leaders and intellectuals who possess the right mixture of strategic sense and inherent understanding of how their thinking, skills, and talents could be applied in achieving their aspirations, inspiring students and leading the business world through innovative judgment and open communication.